HWK Moto is a motorcycle apparel company created by motorcyclists, for motorcyclists. After paying unrealistically high prices for motorcycle gear, HWK Founder and former CEO Muhammad Lucman had a desire to make motorcycle apparel affordable.
Motivated by this objective, HWK Motorsports was established in 2016. Taking our brand name from the bird, we were inspired by the high flight and liberty of the hawk. In the summer of 2022, HWK Motorsports was acquired by Profound Commerce, and was rebranded as HWK Moto. The Profound team is dedicated to continuing to grow the HWK brand to new heights.
By making moto apparel more accessible, our goal is to empower more people to get out on a bike! We want the feeling of freedom you get from riding a motorcycle to be accessible to all, and we look forward to serving your motorcycle apparel needs for years to come.